Apple Pays $250 Million Over AI Siri

Apple has agreed to pay $250 million to settle a class action lawsuit that accused it of misleading customers about the availability of its Apple Intelligence features, specifically the AI-powered virtual assistant Siri.

The proposed settlement would apply to people in the US who purchased all models of the iPhone 16 and the iPhone 15 Pro between June 10th, 2024 and March 29th, 2025. People who submit qualifying claims can receive $25 for each eligible device, "which may decrease or increase up to $95 per device, depending on claim volume and other factors," according to Clarkson Law Firm, the legal team behind the class action lawsuit.

The settlement will resolve a 2025 lawsuit, alleging that Apple failed to deliver the promised AI features, leaving customers without access to the expected virtual assistant functionality. The lawsuit claimed that Apple's marketing and advertising campaigns created unrealistic expectations about the capabilities of Siri, leading to customer frustration and disappointment.

Clarkson Law Firm stated that

"the settlement provides a fair and reasonable resolution for the class members, and we believe it is in the best interest of our clients."

The settlement is subject to court approval and is expected to be finalized in the coming months.

Background

The class action lawsuit was filed in 2025, alleging that Apple's marketing and advertising campaigns for the iPhone 16 and iPhone 15 Pro were misleading, creating unrealistic expectations about the capabilities of Siri. The lawsuit claimed that Apple failed to deliver the promised AI features, leaving customers without access to the expected virtual assistant functionality.

The settlement is a significant development in the ongoing debate about the role of AI in consumer technology. As AI-powered virtual assistants become increasingly prevalent, companies like Apple are under pressure to deliver on their promises and provide customers with the expected functionality.